JIGGA WHAT?
Well, now we know why a chunk of Jay-z’s video, Show Me What You Got, has been siphoned off for his new Budweiser commercial. Shawn Carter a.k.a. Jay-Z a.k.a. Mr. Beyoncé is the newly installed Co-Brand Director for Budweiser Select.
I’m sure this will open up a debate by Blacks as to whether Jay-Z is promoting the coolness of beer guzzling to the Black community, particularly to teens and other youths. Can anyone argue that Budweiser is grooming its future urban beer drinkers with the addition of Jay-Z and his music video commercial?
Budweiser says that Jay-Z can help them reach new customers in “groundbreaking ways…Jay-Z will help in development sessions and offer his insights.”
What do you think about this move by Jigga? Smart business move or just selling out?
Source: http://www.diversityinc.com/public/22289.cfm
I’m sure this will open up a debate by Blacks as to whether Jay-Z is promoting the coolness of beer guzzling to the Black community, particularly to teens and other youths. Can anyone argue that Budweiser is grooming its future urban beer drinkers with the addition of Jay-Z and his music video commercial?
Budweiser says that Jay-Z can help them reach new customers in “groundbreaking ways…Jay-Z will help in development sessions and offer his insights.”
What do you think about this move by Jigga? Smart business move or just selling out?
Source: http://www.diversityinc.com/public/22289.cfm
posted by S. Mary Wills at 6:47 AM
2 Comments:
Jay Z is all about Jay Z in the same way that Bill Gates and Steve Jobs are all about themselves.
Maybe in the future Jay Z will earn enough money to start a foundation to fix the problems he is profiting from today.
Jay-Z is not doing this for money, although he's probably doing this for MORE money. He can pick and choose his affiliations. Just because he's not drinkig a certain bubbly champagne brand anymore, doesn't mean he should be pushing Budweiser to the Black community. That is the primary audience for his ads.
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